The latest book by Theodore Roszak explores how aging will transform what he calls “America’s most audacious generation.” As one reviewer explains, Roszak is urging Baby Boomers “to rekindle their youthful idealism and remake America.” More about the book, which has received rave reviews, can be found here.
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An advertising campaign called “See The Person, Not The Age” was recently launched in Scotland.  It aims to fight ageism through wrinkled-up billboards that display slogans like: “Notice how being wrinkly makes you more interesting” and “Why don’t you notice people with wrinkles too?”
Learn more about the campaign here.